Announcing Krista Peterson, New College Goals’ Counselor

Joyce ReedBy Joyce Reed|November 21, 2020|3 Minutes

College Goals, LLC, a nationally known educational consulting and advisory firm today announced that Krista Peterson will be joining the company as a consultant, effective immediately.

Ms. Peterson joins College Goals from her own consulting practice, which she founded and has led on behalf of clients across the country since 2017. Prior to her work as an independent educational consultant, Ms. Peterson spent more than 30 years as an admission officer and admission director in independent schools. She also worked for a number of years as a college counselor at schools around the country.

With the addition of Ms. Peterson, who is based in Princeton, NJ, College Goals expands its footprint in the Eastern United States, complementing the company’s presence in locations as far west as Hawaii and California, and as far north as Rhode Island. In addition to her decades of experience as an educational insider, and her knowledge of the college admission landscape, Ms. Peterson will expand the scope of College Goals’ practice by offering additional services including boarding school placement, language-based learning programs, and gap year opportunities. For its part, College Goals has seen significant growth in demand for its services as families struggle to understand and navigate the uncertain and shifting educational landscape created by the Covid-19 pandemic and the always complex college admission process.

“From the moment I met Joyce Reed and her talented, approachable, and professional team, I knew that I wanted to be part of College Goals,” explained Ms. Peterson. “Their work is student-centered, which is a philosophy I share. I am energized by adolescents and young adults as they navigate the process of applying to boarding schools and colleges. It is a process of self-discovery, and it’s inherently rewarding to help guide them on their journey.”

Since 2003, College Goals LLC has been supporting students and their families from across the country and around the globe with extensive, experienced, caring, personalized counsel. In a bespoke practice, each of the six sought-after counselors works individually with a limited number of comprehensive students, focusing not only on successful admission to appropriate institutions but also on preparing their students for academic and personal success.

Joyce Reed, the Director of College Goals, commented that “the College Goals team and I are delighted to welcome Krista Peterson as a dynamic, committed colleague who shares our student-oriented values and our enjoyment of young people. Krista’s extensive knowledge of the boarding school application process broadens and deepens the scope of our college search and application services for American and international families. Her warmth, patience and good humor balance her many years of comprehensive experience, making it a pleasure for the team and for her clients to work with her. Welcome, Krista!”