The College Goals Team

About Us

Guiding students to discover passions and achieve success in higher education since 2003. At College Goals, we believe every student has a unique path to success. Whether they’re setting their sights on a top-tier university, exploring creative passions, or overcoming personal challenges, our mission is to help them unlock their full potential.

Our Mission:

Helping Students Thrive in Higher Education

At College Goals, we empower students to set meaningful goals and achieve their academic and personal ambitions as they prepare for higher education. Our experienced counselors help families from diverse backgrounds navigate the complexities of the admissions process to find the right fit at schools, colleges, and universities around the world.

Our Story:

Founded by Joyce Reed

College Goals was founded in 2003 by Joyce Reed, a former Associate Dean at Brown University. With over 14 years of experience counseling students at Brown, Joyce has helped students from a wide range of cultural, religious, and educational backgrounds reach their highest potential. Her passion for mentoring students—whether they attended public, private, international schools, or were homeschooled—remains a guiding force in the values of College Goals today.

College Goals was founded in 2003 by Joyce Reed, a former Associate Dean at Brown University. With over 14 years of experience counseling students at Brown, Joyce has helped students from a wide range of cultural, religious, and educational backgrounds reach their highest potential. Her passion for mentoring students—whether they attended public, private, international schools, or were homeschooled—remains a guiding force in the values of College Goals today.

Our Story:

Founded by Joyce Reed

Our Team: Experts in Every Aspect of Admissions

The College Goals team brings expertise in college search, admissions, and application processes for students from all educational backgrounds. We work collaboratively with families to ensure that students have the tools, commitment, and confidence needed to meet their personal objectives and succeed.

Meet the Team

Global Reach and Expertise

We work with students from across the globe—including domestic, international, and homeschooled students—seeking opportunities in the United States, United Kingdom, Canada, and other English-medium institutions. Whether your student comes from a traditional school, international program, or has been learning independently, we provide personalized guidance to match their unique needs.

Finding the Right Fit for Every Student

Success starts with identifying the schools that align with each student’s academic and personal goals. Our counselors guide students through every stage of the journey—from discovering their passions to building strong applications—so they grow into confident, responsible adults ready to thrive in higher education.

Wesleyan University

Our Students: Diverse Learners, Shared Ambitions

We proudly support students from a variety of academic backgrounds, abilities, and personal circumstances. Whether excelling in academics, athletics, or the arts, overcoming challenges, or exploring alternative learning paths, our students find educational opportunities that align with their interests and goals. By the time they transition to their chosen school or college, they gain clarity of purpose and confidence in their path forward.

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Why College Goals? A Personalized Approach for Lifelong Success

At College Goals, we know that no two students are the same. That’s why we offer tailored guidance that fits each student’s strengths, interests, and aspirations. We don’t just help students get into the right schools—we help them become the best version of themselves, laying the foundation for lifelong success.

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Students at College